The revenue stack for mobile apps to run paid ads
Attribution to measure every event, enrich signals, deep link users, and turn ads into personalized journeys to increase ROAS.
Welcome back. Here's how your campaigns performed this period.
Attribution
Installs & revenue over the last 30 days
Channel split
Installs by ad network
- Meta44%
- TikTok31%
- Google25%
Channels
Performance by ad network this period
| Channel | Conversions | Revenue |
|---|---|---|
| Meta Ads | 560 | $21,400 |
| TikTok Ads | 398 | $12,800 |
| Google Ads | 326 | $9,100 |
Recent activity
Live- PurchaseMeta · Advantage+$79.99
- Trial startedTikTok · Spark Ads—
- RenewalGoogle · UAC$9.99
Mobile attribution
Measure every user who installs your app from an ad to see the real ROAS.
Signal engineering
Enriched events like “Trial qualified” for smarter ad optimization.
Creators & deep linking
Trackable links per creator with automatic revenue-share accounting.
The apps growing with MakeRVN
Unlock enhanced app campaigns
Enhanced app campaigns (EACs) are like running app ads with superpowers.
Transparency in real-time
Real-time device-level attribution data at the ad level and enriched signals using end-to-end encryption.
- Custom attribution models
- Works for all iOS devices
- High attribution rates
More control and reach
Unlock enriched events like “Trial qualified” and new campaign types to reach new inventories with granular control.
- Google search-to-app and TikTok search ads
- YouTube Shorts and display inventory at scale
- Granular control over placements and targeting
Revenue-share links for creators
Give creators their own deep links, track the installs and revenue they drive, and pay them a share automatically.
- A trackable link for every creator or campaign
- Per-creator clicks, installs, conversions and revenue
- Automatic revenue-share accounting — see exactly what you owe
Trusted by 100+ app teams
From indie builders to top-charting apps scaling user acquisition.
“We finally see device-level ROAS in real time. MakeRVN let us scale Meta and TikTok with confidence we never had before.”
“The enriched signals doubled our optimization speed. ‘Trial qualified’ alone changed how our campaigns learn.”
“Ad-targeted paywalls were a step change. Different journeys per ad source lifted our conversion meaningfully.”
The modern alternative to legacy MMPs
Built for the post-ATT era — real-time attribution, enriched signals, and transparent pricing, without the enterprise contracts and weeks of setup.
Comparison vs. traditional mobile measurement partners. Capabilities vary by vendor and plan.
Simple pricing. Built for apps from all sizes.
Start free. Scale when you do. No hidden fees, cancel anytime.
Starter
Perfect for apps looking to test something new
Free forever
Request access- Up to 50 attributed conversions (one-time)
- Enhanced app campaigns
- Unlimited users
- Unlimited apps
Growth
Pay only for what converts — no monthly base
No base fee. Billed monthly for what we attribute. Cancel anytime.
Request access- Everything in Starter
- €1 per attributed conversion
- No monthly base fee
- Geo-based pricing
- Priority support
Enterprise
For growing apps that look for custom support
Yearly commitments
Request access- Everything in Starter & Growth
- Dedicated Slack channel (included)
- Custom attribution model (included)
- Dedicated server (included)
No monthly base fee — you only pay €1 per attributed conversion (geo-based). Billed securely via Stripe.
Question? We got answers.
Actionable reads for app growth
Tactics on attribution, signal engineering, scheduling, and automation.
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If your app monetizes with RevenueCat, you can tie every purchase back to the exact ad that drove it — without installing an SDK. Here is the webhook-first setup, step by step.
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Read articleTikTok ads attribution for mobile apps: a practical setup
Running TikTok ads for your app? Here is how to attribute installs and purchases and feed conversions back to TikTok's Events API so the algorithm learns which video sells.
Read articleNeed some help? Let's talk.
Ask any questions related to mobile app growth.